Holding an unrivalled position at the forefront of thinking methodology, Edward de Bono has arguably had a greater influence on the ways in which we “think about thinking” than any other figure of his age. The originator of the term 'Lateral Thinking', Edward de Bono has written 85 books with translations into 46 languages. He has taught his thinking methods to government agencies, corporate clients, organizations and individuals, privately or publicly in group sessions.
"I believe Dr. de Bono′s work in teaching people to think may be the most important thing happening in the world today.” George Gallup
“If you haven′t heard of Edward de Bono or of Lateral Thinking, perhaps you have been too busy thinking in conventional ways.” Forbes Magazine
“You can do no better than to attend a de Bono seminar.” Tom Peters
“By using Edward de Bono′s brilliant concept of ′Lateral Thinking′ we were able to revolutionize the insurance industry through ′living needs′ policies that allow people to benefit from their life insurance while they are alive.” Ron D. Barbaro, President, the Prudential Insurance Company of America
“Our key professionals have embraced de bono′s creative thinking techniques. they are having a profound impact on the quality of our thinking at IBM.” Jack Smulowitz, IBM
“The head of research at 3m, an innovative corporation, said that a 90 minute talk by Edward de Bono, ten years before, has had more effect on the thinking of their entire research staff than anything they had done before.” Business Press
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